“Stop Working! Start a Business, Globalize It, and Generate Enough Cash Flow…” (Book Review)

After reading a story in American Venture Magazine, I decided to read “Stop working!” The story was that of a New Orleans survivor who escaped from the disaster in a rowboat with her laptop and “Stop Working!” and put the lessons taught in the book into action right away, even while she was newly displaced due to Katrina.

After the red stop-sign graphic with the words “Stop Working” on the cover of the book, the first sentence of the introduction, “Less than a year after I started my new company it became a global player” aroused my curiosity even more. In the words of the author Rohan Hall, “Stop Working!” is not a motivational book, but it gives information on “how to build a profitable business from a small investment” and “how to expand your business by aligning with global partners.”

Taking the operation of global companies as a model, Hall shows how to turn a small business into a global one. From that point of view, even those who have very successful businesses can make use of “Stop Working,” in which each significant concern and topic is covered well and at times from a technical angle.

In the first chapter, Job Security, why businesses fail and why the phrase “job security” is a lie is told in detail with a few basic to-do axioms added. The later chapters address the nitty gritty of starting a business with creativity, entrepreneurship, and courage to make it a global entity. The lessons in the chapters are well taught and with detail. For that reason, “Stop Working!” can be considered a textbook for someone serious enough to take its advice to heart. The down-to-earth chapter headings alone are enough to show how insightful and informative this book is.

The book includes thirteen chapters in three sections:

I. Globalization – Your Path to Wealth

II. Build Your Agile Business Structure

III. Technology & Resources

The book ends with an appendix that consists of two sections: Global Economies and Favorite Downloads.

When “Stop Working!” incorporates Hall’s experiences in anecdotes, it is not to entertain but to enlighten the reader. The thesis of the book maintains that, although a business is somewhat successful, even a small life event may cause disorder, leading to financial devastation. It is, therefore, feasible to turn the business into a global enterprise.

The author, Rohan Hall, has worked with companies like Hewlett Packard, PeopleSoft, Corning, Honda, Avery Dennison, Lockheed, Boeing, The American Red Cross, Sierra Pacific Power Company, and Robert Half, to help them develop global businesses. Hall is the owner and CEO of a professional services company, vConcepts, Inc., and Eye Contact Media, Inc., a publishing company. He is, also, a Fortune 500 Global Business/Technology Consultant.

“Stop Working!: Start a Business, Globalize It, and Generate Enough Cash Flow to Get Out of the Rat Race!” is in 277 pages with ISBN-10: 0972918736.

The advice in the book is clear and simple, yet never simplistic. “Stop Working!” deserves to be read with care and kept as reference material for future. In my opinion, anyone with a business, small or large, or anyone thinking of starting a business should study this book and keep it on his bookshelf.

Seven Tips for Building Your Business With Business Cards

October 10-16 is Build Your Business with Business Cards Week. Business cards are one the most inexpensive ways to promote your business. But, if you go cheap it can also hurt your business. Let’s take this time to review what is on your business card and the quality of the card. Go ahead pull out your business card and let’s take a look at it. My seven tips below will help you maximize your business card so you get the biggest bang for your buck and present you and your business in a positive manner.

Seven Tips to Building Your Business with Your Business Card

1. Use quality card stock. Do NOT ever attempt to print your cards at home. Cheaply made cards will destroy your reputation. They look cheap and you do not want your business to be regarded as cheap or substandard. There are many resources available to you online and offline that will print your cards for next to nothing. Do not accept the free version. Prepare to upgrade to heavy card stock.

2. Glossy or Matte. Glossy business cards are pretty but the recipient cannot write on the card. Matte cards can be purchased in regular or heavy card stock and allow for writing a note or appointment on the card. You will need to consider how you or the recipient will be using your card.

3. Use the back of the card. Do not let the back of the card remain empty. Think of it as prime real estate. Use the back of the card to promote your services, offer a customer loyalty program, or include details for the next appointment. It does not cost a great deal of money to use the back of the card. Many places will print the back in black ink for free. Think of the back of the card as free advertising space.

4. Font. Make sure everyone can read your card. Cutesy fonts are often hard for people to read. Use a font that is large enough for everyone to read. I have several cards sitting on my desk that I can’t read. Before printing your cards have the proof evaluated by people of all ages to include those that do and do not wear glasses.

5. Color. You will want to use your brand colors on your card. Do not use one color for your website and another for marketing materials and then another color for your business card. People want to see consistency. People respond to consistency. When they know your brand and can easily identify with it they are more apt to see you as a real business owner and not a fly by night contractor. When choosing a color make sure others can read it. Black business cards seem to be the rage but I for one have a hard time reading them. I can actually feel my eyes trying to focus. When a black card is combined with a cutesy font it is a nightmare to read. You may think it is easy to read because you know what it says. Solicit feedback from others before having thousands of cards printed.

6. Logo or Photo. Are you your brand? It is OK to use a photo on your business card. Again, make sure it is appropriate and can be seen. If you have a logo you will want to use it on your card. I have seen people put their logo on one side of the card and their picture on the other. People resonate with people. Look at various business cards for examples.

7. Information. Include the basic information on your card i.e. Business name, your name, credentials, physical address, phone number, website and if possible your email address. Do not make people hunt for your information so that they can send you a thank you note or follow up letter or email. Make it easy for the person to contact you or do business with you. When there is no physical address people question the legitimacy of your business.

My seven tips for business card success will help you in growing your business. When people can read your business card and resonate with you and your brand you will begin building long lasting client relationships.

Energize Your Small Business – Attract New Business Globally With Article Marketing

This is big. It’s your dream come true. Now is the time to get worldwide recognition for your amazing achievements. How? By sharing your story online. You can make money revealing how you’ve successfully achieved triumph over adversity so others can do it, too. Or, imagine the world discovering your solutions to their painful problems. Or perhaps you’re finally ready to show the world how they can easily cook food in a simple, yet delicious way even if they usually burn a peanut butter and jelly sandwich. Using article marketing the world will pay you for your solutions. Sound good? Keep reading for the first step in creating a lucrative online business:

Determine the type of person you are. Typically, you will discover solutions to people’s problems mainly in one of 4 areas. Those areas will be of an analytical nature, a leadership nature, a creative nature or a relationship nature. Read through each of the types of people in this article and see what sounds most like you.

Analytical natured person: You like to accurately analyze lots of detailed information to find the perfect answer to situations. Whatever your occupation or main activity is, whether it’s an accountant, a lawyer, or mathematician, you have already figured out a way to improve or completely eliminate a frustrating life challenge commonly experienced by other analytical people just like you. And, you can make money by sharing your perfect solutions online.

Leadership natured person: You like to be in control and get a job done quickly and efficiently. Whatever your main job or lot in life is, whether it’s a project manager, a researcher, a writer, a teacher, whatever, you have already efficiently planned out a logical way to improve or totally eliminate waste and frustration for a business or life challenge routinely experienced by other leadership natured people just like you. And, managers and bosses will pay you a premium to know your secret efficiency strategies.

Creative natured person: You have a wild imagination. You can see how to create ideas to greatly improve people’s lives by sharing your creative genius. People are eager to pay you and hear your great ideas and put them into action. Whoa!

Relationship natured person: You are a caregiver. You like to socialize and help people connect and get in touch with their feelings. Believe it or not, there are many people who feel afraid to develop relationships. That’s where you come in. And, there is a lot of money to be made by you sharing your amazing secrets.

Next Step: Whichever type of person you are, you have something special to share. Now that you know your type, figure out the what type of person is your audience. Then you can promote your expertise by writing articles containing general bits of your expertise and write the way your audience wants to hear. Speak their language. That way they will feel you have created rapport with them. Using article marketing, you connect with your ideal prospects and you attract new business globally.

Are you ready to take your unique story online? If so, you may want to hire an experienced internet marketing coach. Your coach will show you the ins and outs of the best method of online marketing called article marketing so you can make money quickly and start helping people globally with your expertise!